Self-Published Printed Information Booklets Still Sell Big
Despite what is being claimed everywhere on the WWW, e-books are not the absolute be-all-and-end-all of published format. There is still a huge buyer demand for information printed the “old-fashioned way” — on paper. The very technology that spawned the WWW also provides the ability for individual self-publishers to produce top-quality books that can be readily sold for a handsome profit.
Strange to say, that can be a problem in itself. Many would-be self-publishers of books seem dazzled by the variety of impressive production features that are possible with new print on demand [POD] technology. They visualize their name on fat full-length novels printed with perfect-bound spines, elaborate text formatting, varnished covers, and four-colour artwork.
Unfortunately, this yen for
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Instead, entrepreneurial authors could be far more successful by producing modestly-sized publications that require only ordinary word processing software, simply printed on typewriter paper held together with staples or spiral binding. Millions of these little-known special interest printed publications are published yearly, enjoyed by individuals who buy them regardless of finished appearance; valued for content that, while simple, is not available elsewhere.
The “information market” comprises what is probably the largest, and certainly most lucrative, segment of self-publishing today. It meets an enormous on-going demand for fact-filled booklets, folios, reports,
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It’s much easier than authors might guess to start profiting from information they possess already. People crave written knowledge and advice that somehow educates or enlightens them, and pay for it readily, regardless of format appearance. Demand for practical information is so large and diverse in topics and interests, it offers unlimited opportunities for self-published authors.
Subject matter varies widely. For instance, Julia Griggs Havey parlayed her self-published Awaken The Diet Within into a lucrative career on the lecture circuit. Don Massey wrote a 64-page manual about buying and selling used
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Other successes are legion, with short folios on thousands of topics ranging from folk medicine, pet care, and sex manuals, to money-making plans, genealogy, and cookbooks. So if you have published similar informative topics as e-books, grasp the opportunity now to maximize your profits by converting the electronic material to
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Sidney Allinson is a professional author, with over 30 years’ experience as an ad copywriter, and was creative director at Ogilvy & Mather Advertising International. He is author of six published printed books, plus countless magazine articles, advertisements, TV commercials, and direct mail campaigns. Sidney offers free answers to copywriting questions at [mailto:sidneya@shaw.ca]sidneya@shaw.ca and he operates several Web sites, including: http://www.info-merchant.com













